The Eiffel Tower was once a giant advertising billboard

By

22nd Feb, 2012

Did you know that for almost a decade (9 years to be exact), the Citroën car company ‘rented‘ the Eiffel Tower and had it’s brand name emblazoned on it with 125,000 glowing lights? The sign was erected in 1925 and remained there until Citroën went bankrupt for the first time in 1934. The ironic thing is, their bankruptcy was partly due to incredibly high electricity bills.

You might also like

Comments

More in AbandonedArt & Design AwesomenessConversation StartersDesirable DigsEditor's PicksHow to start a subcultureInspiration VaultLife is MessyNostalgiaTime travel

Hot Off the Press

Editor's Picks

dancersrussia

The Stylehunters of Soviet Russia

In communist Russia of the 1950s, members of a provocative subculture put their own original twist on street style. Labeled "Stilyaga" or "Stilyagi" (plural) by disapproving outsiders – a name th...

Trending 2,019
wanda11

Meet me at the Girlfriends Café

I need to prioritise some Euro tripping with my girlfriends this summer, but of course getting a group of your ladies together even just for a night out can sometimes feel a little like herding c...

Trending 1,844
redvelvet_Fotor

For Sale: The Red Velvet Apartment in Paris

Isn't it just fabulous?! A little strange, but kinda fabulous. I'm picturing Jessica Rabbit smoking her cigarette pipe out of the window here on a misty evening in Paris, the opening scene for her...

Trending 4,410