The Eiffel Tower was once a giant advertising billboard

By

22nd Feb, 2012

Did you know that for almost a decade (9 years to be exact), the Citroën car company ‘rented‘ the Eiffel Tower and had it’s brand name emblazoned on it with 125,000 glowing lights? The sign was erected in 1925 and remained there until Citroën went bankrupt for the first time in 1934. The ironic thing is, their bankruptcy was partly due to incredibly high electricity bills.

You might also like

Comments

More in Art & Design AwesomenessEditor's PicksInspiration VaultNostalgiaTime travel

Hot Off the Press

Editor's Picks

Processed with VSCO with c7 preset

5 Hidden Paris Enclaves

If you stay in Paris long enough, you'll no doubt end up with your own list of urban secrets. This city is full of them. All Parisians lay claim to favourite hidden spots which they unexpecte...

Trending 9,385
tornade-meteo-photo-ancienne-01 (1)

Fearless Photographs of the First Tornado Chasers

I must have watched the movie Twister nearly 30 times. You could say I was slightly obsessed with the critically-panned 90s blockbuster about storm-chasing starring Helen Hunt and Bill Paxton...

Trending 4,262
sampuru

The Alluring Art of Fake Food in Japan

They say we first eat with our eyes, and no one seems to understand this better than the Japanese restaurant industry. From a pot of thick gravy mid-pour over a perfectly cooked steak to an ice crea...

Trending 6,727
stasi3

Documenting a Stasi Prison

On East German maps of the time, the prison simply didn't exist, marked only with a blank space. After the fall of the Berlin Wall, unlike many other government and military institutions in East Ger...

Trending 3,550