Vintage Spanx! Before & After

By

10th Sep, 2012

Before Spanx, there was the girdle (not to be confused with the corset). The buttock, stomach, thigh and torso-slimming garment was worn by just about every woman until the 1960s and was cleverly advertised  using all types of tactics including before & afters photographs and peer pressure. The trickeries of the before & after format used by advertising is so silly and old-fashioned now that it’s simply amusing.

Take a close look through these 1930s and 40s advertisements by underwear companies Spencer and Spirella and spot their advertising tactics… (other than the bad retouching)..

Notice how the lighting set-up is clearly different from the before to the after, accentuating flaws in the ‘before’.

The lady in the middle above also apparently doesn’t know how to properly attach her stockings until she’s wearing a brand new girdle.

Posing like a hunchback before certainly helps to make a difference…

Leave no trace of a natural human body shape in the after shots…

Sulking in the before pictures…

Eat a big bowl of pasta and complete first half of photo shoot…

Posing against the backdrop of graph paper …

Throw in a bit of self-loathing for all woman-kind…

And before the girdle was the corset… (for all ages)

Royal Worcester Corset advertisement which appeared in the May 1901 edition of the Ladies Home Journal.

Do you think that advertising directed towards women feels all that different today?

For more images like this, visit The Corsetiere

via The Retronaut

:::

YOU MIGHT ALSO LIKE: 

.

You Might Also Like

Comments

More in AbandonedDesirable DigsDon't Be A TouristInspiration VaultNostalgiaOff-Beat & Little KnownPeople / Icons / MusesTime travel

Hot Off the Press

Editor's Picks

9392251695_9a1390c717_b

Descend into the 400 Foot Deep Amusement Park

Usually you would hop on a ferris wheel to get a better view over a city or landscape. It's not everyday that you'll find one which takes you on a ride to check out the view hundreds of feet belo...

Trending 6,084
marionettes13

The Travelling Troupe of Giant Marionnettes

It's the biggest show on earth– literally. No theatre is big enough for the troupe that transforms entire towns and cities into its stage. From the South of France to Morocco, Cameroon to China...

Trending 17,700
beirut3

A Prime Minister’s Abandoned Beirut Mansion

There's one type of home you don't really expect to find crumbling in an abandoned and decaying state– such as the ones that belonged to heads of state or government, for example. But when a co...

Trending 8,696
5126739968_1a75759ab9_b

The USB Sticks Hidden in Walls across the World

Five years ago, Berlin-based media artist Aram Bartholl launched a project called 'Dead Drops'. I know, I'm a little late in taking notice, but the trouble is, Adam's project is rather hard to spo...

Trending 31,964