A Very Serious Retrospective of Vintage Versace Ads


15th Feb, 2013

I remember tearing out this advert of Stephanie Seymour in her pastel suit and sticking it on my bedroom wall. That was the 90s, when Versace and its supermodels ruled pop culture. Gianni Versace once said, “I don’t understand those who are professionally cultured. I like pop culture, the culture that doesn’t need to show off.” Totally

So anyhoo, this post is about nothing more than getting nostalgic for the 90s and those ridiculous but unforgettable Versace ads.

Let’s take a trip down memory lane…

When standing on two legs was like so last season.

Standing around like you were about to publicly urinate was in.

Claudia and Cindy  put their own spin on the pose…

And then this gang of religious biker chicks came along and told them to go use a bathroom.


So the models got together for a serious discussion…

And decided to join the gang of biker chicks.


Anyway, so Claudia was having some issues with her boyfriend…


He was always naked…

It got a little awkward for everyone involved.

After the break-up, it took her a while to get back on her feet…

But she had her supermodel friends like Carla Bruni and Naomi to help get her through it..


But enough about Claudia and her model problems… Let’s talk about Linda Evangelista…

and whose idea it was to dip her in orange paint?

Can we also just take a moment to appreciate how far the male modelling industry has come…

And let’s finish up with those fabulous outfits that made everyone nauseous for an entire decade…



Featuring photography by Bruce Weber and Richard Avedon






You might also like


More in Comedic TherapyHow to start a subcultureLife is MessyLost & FoundNostalgiaObscure historyTime travel

Hot Off the Press

Editor's Picks

Processed with VSCOcam with s3 preset

Your Office on Cloud 9 in Paris

I remember moving to Paris and not really knowing where to start. In fact, I probably took a lot longer than I should have to rev my engines because I just didn't have a place to go and plan worl...

Trending 1,687

The Messy Nessy Chic Holiday Book List

Don’t count on me as a book critic here and I’m certainly no literary connoisseur, but one thing you might be able to rely on is that I’m not bad at sniffing out a good story. And by now, I th...

Trending 2,341

The Fashion World’s Best Kept Secret

If you asked me to name three fashion photographers off the top of my head, I would probably say, Mario Testino (easy one), Annie Leibovitz ... and does that guy who photographs everyone on the st...

Trending 2,553

The Art of Homemaking in a World War Dugout

It all started with one photograph that caught my interest, and then through the course of today, I think I've easily gone through about 10,000 photographs, searching through various archives for ...

Trending 4,177