Everything: The New Fragrance made from all the Perfumes of 2012


4th Apr, 2013

Mixing Justin Bieber’s perfume and the scent of Jersey Shore’s Snookie with an Eau de Chanel? Cause for Coco to roll over in her grave no doubt, but that’s exactly what Dutch artists Lernert and Sander did when they combined 1,400 samples of every new perfume launched in 2012 to create Everything. Packaged in a pretty neat bottle, a giant handblown elephantine sample vial, the Frankenstein fragrance was revealed at the Colette shop in Paris, offering shoppers the chance to get a whiff.

So what does it smell like? “A friend of ours thinks it smells of Chanel #5,” Lenert and Sander told the Huffington Post (it’s unknown whether anyone could keep a straight face). “We think it doesn’t, but love the idea that all the fragrances of 2012 mixed together ends up to smelling like the most iconic smell in the world. We think Everything smells of your average fragrance department store — that wall of smell that hits you when you enter it. When Lernert tried it on in our studio yesterday and took the tram, the unbelievably handsome man that came to sit next to him instantly got up and found another seat after smelling Everything. But hey, Everything is not for everyone”… oh, I do love a good wordplay.

Reminding me of the movie Zoolander, obviously this is a way of poking fun of the perfume industry, commenting on the ridiculous amount of fragrances launched every year by pop stars, reality TV contestants and iconic fashion houses alike.

Here’s a nifty video on the making of Everything– you can even spot Justin Bieber’s perfume being added to the concoction at the 1 minute mark.

Images by Lernert & Sander




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