Every once in a while, a fashion brand does something that stays with you and swims around in your head for a while, making splashes in your memory until you realize, maybe I want to own that? This is what happened to me when I came upon the Ten & Co 2013 lookbook.
As you can see Ten & Co is a shoe brand. There’s nothing too scary ‘high fashion’ about it, in fact there’s something quite honest and homely about their shoes. Having established that I might possibly want a pair, I went looking for their story.
It turns out, it’s one steeped with history, involving a young designer, Tory Noll, who stumbled upon a tiny shoe shop in Marrakech and on a whim had a simple oxford shoe made with couple scraps of Moroccan hand-woven rug. When her friends started asking for their own, Tory decided to go back to Morocco and make a few more.
Every pair of TEN & Co. shoes is cut from unique vintage and antique hand-woven Moroccan rugs and supple leathers. Tory and her team have scoured rug auctions, souks, Marrakech flea markets and the Atlas mountains to find strong, colorful rugs and blankets that tell a story in each shoe.
Handmade in small batches by a cobbler in Marrakech, the shoes combine a classic Oxford with the vibrant colors and patterns of North Africa.
If you’re still reading, by now I think you might have also fallen under the spell of this sumptuous and dramatic lookbook inspired by those still life paintings from Dutch golden age artists (you know the ones). The artistry involved goes beyond any lookbook I’ve ever seen. Bravo!
Discover Ten & Co here.
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