The First Chanel Boutique: A Short Film by Karl Lagerfeld


10th May, 2013

Apparently Keira Knightley and her co-stars improvised their way through this thirteen minute short, making their lines up as they went along. The film celebrates 100 years for the French luxury brand, looking back at Coco’s first pret-a-porter shop in Deauville that was financed by her lover at the time, Arthur ‘Boy’ Capel. I’m not sure Karl Lagerfeld is going to be winning any awards for this, but I love that it gives us a glimpse into the heyday of the glitzy Normandy seaside social scene and style. Those of you who have read about the darker side of Mademoiselle Coco Chanel, may however take this all with a pinch of salt…

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via Chanel News




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