The Tale of the 1970s Fashion Apocalypse


23rd Sep, 2012

Because seriously, what were they thinking?

The earliest signs of infection: People standing around in spread eagle pose, looking upwards.

Soon men started hanging out together in tight, colorful underpants:

One word people: EUROPANTS.

Nothing made sense anymore…

Oh so that’s why nothing is happening … I’m not wearing Eleganza.


Men in shiny shirts began blinding the innocent public:

(chest hair not included)

1978 Men's Fashion Advertisement Vintage 1970s Menswear 4 Career Club Polyester Shirt

The pants that just wouldn’t die:

Check out that scarf belt.

Also, small-print reads: ‘ultra-slim fit, low rise and come in a ring-a-ding assortment of colors and fabrics‘.

Some Musketeers tried to come to the rescue:

via here

But they were no match for the outbreak of the Leisure Suit:

Even children weren’t safe:

1972 Quelle 215 Kindermode

So … much … polyester … can’t … breathe:



And then this happened:

and the world turned cold …

Chicks Dig Men Who Look Ridiculous 3611

Livestock began mutating:

and superheroes just stood around laughing about it.

via here

and that’s the end of our sad fashion tale.

Thanks to, and





You might also like


More in AbandonedArt & Design AwesomenessConversation StartersEditor's PicksForget ParisHow to start a subcultureInspiration VaultLife is MessyNostalgiaTime travel

Hot Off the Press

Editor's Picks

Processed with VSCOcam with k3 preset

5 Ways to Fake an Endless Summer in Paris

Summer is over. The angry clouds over Nôtre Dame make it look too sinister, Sunday strolls in Montmartre are more melancholy in dreary weather and the rain-soaked gravel in the Tuileries does no ...

Trending 626

Oh, Just a Miniature Mermaid’s Dollhouse

This is one of those slightly random finds that I was about to throw in with my Monday series of 13 Things I Found on the Internet Today, but then I looked closer (rubbed my eyes in disbelief a li...

Trending 2,410
Processed with VSCOcam with 5 preset

Chasing Ghosts in an East London Time Capsule

I gave three taps to the door with the ominous Egyptian door knob and timidly stepped inside number 18 Folgate Street in Spitalfields, London. Here, you can smell the past. You can see the dust th...

Trending 4,477