The Tale of the 1970s Fashion Apocalypse


23rd Sep, 2012

Because seriously, what were they thinking?

The earliest signs of infection: People standing around in spread eagle pose, looking upwards.

Soon men started hanging out together in tight, colorful underpants:

One word people: EUROPANTS.

Nothing made sense anymore…

Oh so that’s why nothing is happening … I’m not wearing Eleganza.


Men in shiny shirts began blinding the innocent public:

(chest hair not included)

1978 Men's Fashion Advertisement Vintage 1970s Menswear 4 Career Club Polyester Shirt

The pants that just wouldn’t die:

Check out that scarf belt.

Also, small-print reads: ‘ultra-slim fit, low rise and come in a ring-a-ding assortment of colors and fabrics‘.

Some Musketeers tried to come to the rescue:

via here

But they were no match for the outbreak of the Leisure Suit:

Even children weren’t safe:

1972 Quelle 215 Kindermode

So … much … polyester … can’t … breathe:



And then this happened:

and the world turned cold …

Chicks Dig Men Who Look Ridiculous 3611

Livestock began mutating:

and superheroes just stood around laughing about it.

via here

and that’s the end of our sad fashion tale.

Thanks to, and





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