An Underwater Fashion Show c.1947

By

29th May, 2013

So I went sniffing around the LIFE Archives again and this time found some rather  unusual photographs from an underwater fashion show, taken by Sam Shere in 1947. There wasn’t much more information than that available on the quirky event, but in one of the photographs of a model standing around the pool, I spotted a life ring in the background and made out the words ‘marineland’ printed on it. This led me to the state archives of Florida which had record of an underwater fashion show hosted by the Miami fashion council, that took place in 1947 at Marineland mammal park, billed as “the world’s first oceanarium”. Since I can’t find anything else about it, I thought I’d come up with my own photo captions.

So welcome to Marineland! Where fishy meets…

err… Fashion!

What better way to show off the latest trends than with a game of underwater ping pong, casually observed by a shark. 

Nothing says high fashion like a spot of golf sans oxygen!

You haven’t seen elegance until you’ve seen it with fully-inflated lungs…

Smile ladies! (Or as Tyra Banks would say, smize!)

Why worry about the sand shark circling the models and their picnic when you can admire their striking bikinis?

Still circling … clearly he wants a Ritz cracker.

Having trouble deciding what to wear for a night out?

Just check if it’s waterproof of course!

and choose waterproof mascara (because you’re worth it)…

… just in case water seeps inside that leaky mask. SO avant garde. 

Effortless chic… 

(Public transport is so last year…)

Breathing through a tube is in

All in all, it was a fabulous event, darling … 

The models enjoyed themselves…

(most of them)

And of course sharky had to go and photobomb the winning point of the ping pong match…

Oh sharky! 

All images from the LIFE archives

I think this calls for a little singalong…!

YouTube Preview Image

:::

YOU MIGHT ALSO LIKE:

.

You Might Also Like

Comments

More in Don't Be A TouristLost & FoundNostalgiaOff-Beat & Little KnownTime travel

Hot Off the Press

Editor's Picks

SONY DSC

10 of the Most Fantastical Burning Man Creations

This week, an otherworldly gathering in the desert is taking place in the Black Rock Desert of Northern Nevada. A celebration of life, earth and all the incredible things we're capable of building and...

Trending 8,290
johnies

Hollywood Ghost Diner

I've been on the lookout for a truly authentic 1950s diner since I arrived in California. I finally found it, driving down Wilshire Boulevard and screeching to a halt as soon as I locked eyes o...

Trending 7,513
featureclub

My LA Boogie Nights Bar

After 24 hours in the city of Angels, I had yet to find the perfect LA hangout I was looking for. I have this romantic vision of Angelinos hanging out on seventies lawn chairs in their backyards wi...

Trending 4,006
phantomlake

Unmasking the Parisian Phantom of the Opera

What if I told you there is a lake under the Paris Opera House, just like in The Phantom of the Opera? Down, down, down, deep underneath the Garnier Opera in a dingy room with a square-shaped hol...

Trending 19,484
mecaniquefeature

The San Francisco Antique Playground

This might sound odd, but I'm not really a museum buff. I generally find that if something is behind a barrier or kept in a glass box where I can't pick it up or touch it, I won't linger very long i...

Trending 4,740
featurebyron

Trespassing Hotel California

We heard a rumour that there was an abandoned 1930s hot springs resort hotel on the road to San Francisco, that may or may not still be there. Of course I had to go see for myself. We pulled up to t...

Trending 15,452