Backstage at the Underwear Show, 1940s

By

4th Feb, 2014

So Valentine’s Day is coming up and I’m feeling a little bombarded by the underwear industry at present, trying to convince me that I need a five-piece lingerie set for this one night of the year, garter belt and all. Can’t I just be left in peace to pick up my 3-for-2 cotton briefs from Gap and call it a day?

On my weekly rummage through the LIFE archives, I came across one of Alfred Eisenstaedt’s earlier assignments for the magazine covering the Corset and Underwear Review. It’s a rather awkward bunch of photos to look at; there’s plenty of squeezing and tightening going on here, bodies being prodded and faces looking a little embarrassed. Models come in all shapes and sizes, which should be refreshing to see– if they weren’t all being stuffed into wildly impractical and constricting under garments.

There’s absolutely zero information from the archives as to where or when the show took place, but I’m going to guess this was around the mid 1940s.

Anyone recognise the venue?

Notice on the far left, they call their larger model (behind the flowers), “the problem bust”.

I think I’ll take my cotton briefs any day of the week.

Images from the LIFE Archives.

:::

YOU MIGHT ALSO LIKE:

.

 

You Might Also Like

Comments

More in Art & Design AwesomenessDesirable DigsInspiration Vault

Hot Off the Press

Editor's Picks

bookart

The Forgotten Book Painter

Have you ever found yourself doodling on the cover of a book, even just tracing over the lines of the artwork with your fingertips, or be it drawing moustaches with a permanent marker on magazine ...

Trending 3,905
Processed with VSCOcam with m5 preset

My Paris Clubhouse: 5 Hideaway Hangouts

We all had some kind of clubhouse as kids, didn't we? Whether it was a treehouse, a backyard den, a bedroom duvet fort, a secret meeting place in an old shack by the railway tracks; we all needed a...

Trending 12,254
courtyard

The Romeo & Juliet Villages of Santa Barbara

Now this is my idea of a Romeo and Juliet scene– that is if they had fallen in love in a fantasy Andalusian village rather than Verona. We're ogling at the mediterranean residence of Cota Street S...

Trending 4,467
deepnorth7

The Ice Age came early for this Winter Cabin

This is probably a tad out of season, but nonetheless pretty fun to ogle at; an abandoned home hijacked and frozen in time by ice and snow; a homely floral tablecloth stiff as a board, reading glass...

Trending 9,457