Backstage at the Underwear Show, 1940s

By

4th Feb, 2014

So Valentine’s Day is coming up and I’m feeling a little bombarded by the underwear industry at present, trying to convince me that I need a five-piece lingerie set for this one night of the year, garter belt and all. Can’t I just be left in peace to pick up my 3-for-2 cotton briefs from Gap and call it a day?

On my weekly rummage through the LIFE archives, I came across one of Alfred Eisenstaedt’s earlier assignments for the magazine covering the Corset and Underwear Review. It’s a rather awkward bunch of photos to look at; there’s plenty of squeezing and tightening going on here, bodies being prodded and faces looking a little embarrassed. Models come in all shapes and sizes, which should be refreshing to see– if they weren’t all being stuffed into wildly impractical and constricting under garments.

There’s absolutely zero information from the archives as to where or when the show took place, but I’m going to guess this was around the mid 1940s.

Anyone recognise the venue?

Notice on the far left, they call their larger model (behind the flowers), “the problem bust”.

I think I’ll take my cotton briefs any day of the week.

Images from the LIFE Archives.

:::

YOU MIGHT ALSO LIKE:

.

 

You might also like

Comments

More in Art & Design AwesomenessEditor's PicksInspiration VaultNostalgiaTime travel

Hot Off the Press

Editor's Picks

Processed with VSCO with c7 preset

5 Hidden Paris Enclaves

If you stay in Paris long enough, you'll no doubt end up with your own list of urban secrets. This city is full of them. All Parisians lay claim to favourite hidden spots which they unexpecte...

Trending 7,546
tornade-meteo-photo-ancienne-01 (1)

Fearless Photographs of the First Tornado Chasers

I must have watched the movie Twister nearly 30 times. You could say I was slightly obsessed with the critically-panned 90s blockbuster about storm-chasing starring Helen Hunt and Bill Paxton...

Trending 3,355
sampuru

The Alluring Art of Fake Food in Japan

They say we first eat with our eyes, and no one seems to understand this better than the Japanese restaurant industry. From a pot of thick gravy mid-pour over a perfectly cooked steak to an ice crea...

Trending 6,277
stasi3

Documenting a Stasi Prison

On East German maps of the time, the prison simply didn't exist, marked only with a blank space. After the fall of the Berlin Wall, unlike many other government and military institutions in East Ger...

Trending 3,463