The Prada store that got Lost in the Desert

By

18th Jul, 2012

20120718-185211.jpg

If you were stuck in the desert, what would you need to survive? Water, food, a Prada handbag perhaps? On Route 90 in Texas, 60 km from the nearest town of Marfa with just 2,500 residents, like a mirage in the desert, you’ll find Prada Marfa, a permanently installed sculpture built to mimic the luxury brand’s trademark boutique. It was built and revealed to the public in 2005 by artists Elmgreen and Dragset, housing genuine Prada shoes and handbags, personally selected by Miucca Prada herself from the fall/winter 2005 collection.

Images by Maison Gray

20120718-183648.jpgvia here

20120718-183652.jpg

20120718-183656.jpg

The surreal project cost $80,000 to complete and was built with “earth-friendly”, biodegradable materials and was never intended to be repaired or require upkeep. The idea is that it will slowly melt into oblivion over time.

20120718-184105.jpg

;

20120718-185202.jpg

via here

Not surprisingly, it only took three days after its inauguration for Prada Marfa to attract vandals who broke into the installation and stole all of its contents which included six handbags and 14 right-footed shoes. They also spray painted the side of the structure with the words “Dumb”.

Despite the setback, the installation was repaired and restocked with bottomless Purses which contained security alarms to alert authorities to prevent further burglaries.

20120718-184017.jpg

via here

Since then, the faux-boutique has held up pretty well over the years with only a few bumps and scratches.

It’s become a local landmark and has generated a welcome stream of tourism for the nearby town of Marfa. Cowboys, bikers and fashionistas alike come to visit the Prada store that lost its way in the Texan desert, leaving business cards and shoes around the structure to mark their visit.

20120718-185206.jpg

20120718-185217.jpg by Maison Gray via here

I love the irony of how far Prada Marfa is from it’s luxury Italian fashion house roots. It’s as if the boutique is the only thing left standing from what might once have been a thriving designer outlet village. It’s ghostly, it’s apocalyptic, it’s chic! I must, must, must visit if I’m ever driving through Texas…

20120718-184459.jpg By Nostalgia Films via here

Prada and tumbleweed. Who knew they would look so good together.

:::

YOU MIGHT ALSO LIKE:

.

You might also like

Comments

More in Art & Design AwesomenessConversation StartersEditor's PicksHow to start a subcultureInspiration VaultLife is MessyPeople / Icons / Muses

Hot Off the Press

Editor's Picks

wanda11

Meet me at the Girlfriends Café

I need to prioritise some Euro tripping with my girlfriends this summer, but of course getting a group of your ladies together even just for a night out can sometimes feel a little like herding c...

Trending 1,184
redvelvet_Fotor

For Sale: The Red Velvet Apartment in Paris

Isn't it just fabulous?! A little strange, but kinda fabulous. I'm picturing Jessica Rabbit smoking her cigarette pipe out of the window here on a misty evening in Paris, the opening scene for her...

Trending 3,145
graffitigang1

The Grandmothers Graffiti Gang

So you think your grandparents aren't "street" enough?  Too set in their ways to get down with the kids? Meet the granny graffiti gang of Lisbon, Portugal, pioneered by an unusual initiative givin...

Trending 4,282
fat1

Summer Sleepovers at the Mad Hatter’s new Digs

In a parallel world, at the end of the rabbit hole, where tea parties are just part of the daily routine, I hope this is what the architecture looks like. But this house seems to have made it out o...

Trending 2,454